Like a Good Neighbaaa
State Farm commercial campaign released for Super Bowl LVIII.
Commercial production · Super Bowl LVIII · 2024
LED wall for the State Farm Super Bowl commercial.
We supplied and installed a 10 × 6 m LED wall and provided on-set technical support at Universal Studios for State Farm’s “Like a Good Neighbaaa.” The campaign aired during Super Bowl LVIII on February 11, 2024.
If your scene needs an LED background captured in camera, we can help prepare the display and video system. A reference for the shot is enough to start a conversation with your production team.
646 sq ft (60 m²)10 × 6 m LED wallUniversal Studios
Our work on this project
A 60 m² LED wall on the commercial set
The 10 × 6 m display, approximately 646 sq ft (60 m²), formed part of the environment captured by the cameras. Our work on this project was the supply, installation, and on-set technical support of the LED wall during commercial production.
GLMedia’s reel and photographs show the display and the technical production environment. Below, you can view the finished commercial and Robert Chartier’s reference about this work.
Prepare the LED background for your shot
Share an image, the scene you want to create, or a storyboard if you have one. We review set dimensions, lenses, camera distance, and lighting with your team to select the display and plan tests. If those details are still developing, we work through them from the shot you want.
We also review video processing and background playback: resolution, aspect ratio, file versions, and scene order. This helps us prepare content for the display and coordinate changes during the shoot.
The schedule helps us plan delivery, setup, and testing before filming. A fixed shot, several backgrounds, or a moving camera sequence may need different preparation; we discuss those options when developing the proposal.
February 11, 2024
Broadcast during Super Bowl LVIII.
Universal Studios
The LED wall was installed for the commercial production set.
10 × 6 meters
A single large-format in-camera LED wall.
646 sq ft (60 m²)
LED display area.
Supply, installation and support
LED display system and technical support on the production floor.
Watch GLMedia's
project reel.
This official GLMedia video documents the 646 sq ft in-camera LED wall and the technical production environment behind the finished commercial.
Videos retain the original audio and on-screen text of each release.
The finished commercial: Like a Good Neighbaaa
The State Farm commercial shows the finished campaign. It appears alongside GLMedia’s technical reel and the public credits so you can see the result and the production participants.
GLMedia: LED wall supply, installation, and technical support. Creative concept, performers, scenic design, camera production, direction, post-production, footage, music, and finished commercial: their respective producers and rights holders.
State Farm® and “Like a Good Neighbor” are trademarks of their respective owner. The credits linked beside the commercial identify the campaign’s production participants.
Commercial and studio production
Tell us what your next scene needs to show
A reference image, a background idea, or a description of the shoot is enough to begin. Share a date, location, or camera plan if you have them; we can help work through the remaining details.
Rent the equipment or add preparation, delivery, installation, connections, testing, operation, and removal. We review the display, processing, content playback, and on-set support your production needs.
The proposal brings together the selected configuration and services so you can compare the options. The button carries this case reference into the form automatically; if you prefer WhatsApp, you can adapt the prepared message to your scene.
Plan a production system Explore LED video capabilitiesElectronic props to complement your set
You can also contact GLMedia about cameras, computers, televisions, and electronic props from Robert Chartier / 24frame. We coordinate the inquiry and rental for use in your set design.
State Farm commercial · LED for filming
Robert recommends GLMedia following several projects together, including LED screen work for a State Farm commercial. He highlights the team’s technical knowledge, clear communication and willingness to resolve issues during production.
Robert Chartier · CEO · 24frame.com
Summary of a written recommendation ·